Calgary, Alberta, Canada – August 19, 2024 – TheNewswire – CE Brands Inc. (TSXV: CEBI) (“CE Brands”), a Motorola strategic brand partner, today announced the launch of the motowatch 120, the latest addition to its line of Motorola smartwatches. Building on the success of the moto watch 40 and 70, the motowatch 120 offers a powerful combination of advanced technology, sleek design, and long-lasting battery life, catering to a wider range of smartwatch users.

“We are thrilled to introduce the moto watch 120 to our Motorola smartwatch portfolio,” said Kalvie Legat, CEO at CE Brands. “The moto watch 120 is designed for users who demand a premium smartwatch experience without sacrificing functionality or battery life.”

Key Features of the motowatch 120:

• Premium Design: The moto watch 120 boasts sophistication with its premium metal build and a high-resolution 1.43” 2.5D AMOLED display featuring an always-on mode for continuous visibility. 

• Smart Integration: Stay connected and productive with seamless Google Assistant and Gemini integration, allowing for hands-free assistance and information access. 

• Battery Fitness: Power through your day with a long lasting battery that lasts up to 10-days* and the convenience of rapid charging from 0-100% in under an hour, while automatic sport detection streamlines your fitness tracking. 

Pricing and Availability:

The moto watch 120 will be available for purchase starting mid-August at major retailers and online at motowatch.com for a suggested retail price of USD $129.99.

About CE Brands

CE Brands (TSXV: CEBI) is a Canadian company that designs, develops, and markets a portfolio of consumer technology products under leading global brands. CE Brands is a strategic partner of Motorola and offers a range of Motorola smartwatches.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information about CE Brands, please visit www.cebrands.ca.

To be added to the CE Brands’ distribution list, please register at www.cebrands.ca/investors.

About Motorola Strategic Brand Partnerships

For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola's Strategic Brand Partnership program seeks to leverage the power of this iconic brand by partnering with dynamic companies who offer unique, high quality products that enrich consumers' lives. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola. To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. and are used under license. All other trademarks are the property of their respective owners. © 2024 Motorola Mobility LLC. All rights reserved.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to CE Brands’ plans to relaunch the MOTO smartwatch line and launch a new MOTO smartwatch application, the specifications of the new MOTO smartwatches and the properties of the new MOTO smartwatch application, the purchase prices of the new MOTO smartwatches, the markets for the new MOTO smartwatches, and the shipping dates of the new MOTO smartwatches.

Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because CE Brands cannot give any assurance that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially ‎from forward-looking information can be found in CE Brands’ annual information form and management’s discussion and analysis on the SEDAR website at www.sedarplus.ca. Although CE Brands has attempted to identify in its public disclosure important factors that could cause actual results to ‎differ materially from those contained in forward-looking information, there may be other factors that cause results ‎not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not ‎be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can ‎be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking ‎information contained in this press release is expressly qualified by this cautionary statement. The forward-looking ‎information contained in this press release represents the expectations of CE Brands as of the date of this press ‎release and, accordingly, is subject to change after such date. However, CE Brands expressly disclaims any intention ‎or obligation to update or revise any forward-looking information, whether as a result of new information, future ‎events or otherwise, except as expressly required by applicable securities law.

Further Information

For further information about CE Brands, please contact:

Kalvie Legat

Interim CEO

403-560-9635

ir@cebrands.ca

*Battery life will vary depending on usage and other factors. This smartwatch is designed for everyday use, but certain features and functionalities can significantly impact battery life. To optimize battery life, we recommend consulting the user manual for tips and settings that can help conserve power. This may include adjusting notification settings, display brightness, and activity tracking features.