Calgary, Alberta, Canada – TheNewswire - September 19, 2024 – CE Brands Inc. (TSXV: CEBI) (“CE Brands”), a leading consumer electronics company, is pleased to announce the appointment of Carley George as Chief Marketing Officer.

Carley is a distinguished sales and marketing professional with over 18 years expertise in account services and relationship development. Her exceptional collaborative skills have been instrumental in driving successful client outcomes. She has a proven track record of building and nurturing strong partnerships across diverse industries and was  recognized as one of Canada's 50 Best Executives in Sales and Marketing by The Globe and Mail in 2021. Carley has worked with a diverse range of clients, showcasing adaptability, versatility and industry knowledge.

In her new role as Chief Marketing Officer, Carley will be responsible for spearheading CE Brands' co-branding partnerships and marketing strategies. She will drive growth through innovative digital media approaches and leverage her collaborative nature and relationship-building skills to expand the company’s brand reach and strengthen partnerships. Carley's appointment signifies CE Brands’ commitment to strengthening its market position and accelerating growth. Her blend of strategic insight, digital expertise, and ability to forge strong client relationships positions her as a key driver in accelerating CE Brands in the market.

"We are thrilled to welcome Carley to the CE Brands team," said Kalvie Legat, CEO of CE Brands. "Her deep understanding of the marketing landscape and her ability to build strong relationships will be a tremendous asset to our Company."

About CE Brands

CE Brands Inc. develops products with leading manufacturers and iconic brand​ licensors by utilizing proprietary data that identifies key market opportunities​.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information about CE Brands, please visit www.cebrands.ca.

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Forward-Looking Information

This news release may contain forward-looking statements that reflect CE Brands Inc.'s current expectations about its future performance and capabilities. These statements are made based on assumptions and estimates and are subject to risks and uncertainties. Actual future results could differ materially from those currently anticipated. The statements are not guarantees of future performance. CE Brands Inc. does not undertake any obligation to update or publicly revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except to the extent required under applicable securities laws.

Further Information

For further information about CE Brands, please contact:

Kalvie Legat

CEO

403-560-9635

ir@cebrands.ca